Stuff your face with value

It's impossible to identify the meaning of an era, because doing that means that it has ended. So I don't know what it means, but I will assert that our era is rife with products named with verbs ending in -ers. I think it may have started with crackers. Seems logical, right? Then there were corn chips with an indentation, and those were Scoopers. Then Stackers, I think, right up to Baconators and, the most stupid of all: Burrito Rollers from 7-11. Burritos were always rolled, right? (There's a wonderful billboard here in Salt Lake that encourages the population to "Stuff our faces with value" by eating the rollers. Is that like stuffing your face with virtue or integrity? Anyway, my theory is that these products seem like they are in the act of doing something. It makes us want to be there with them, because they are active and cool.